Digital Marketing Specialist

Role Title: Digital Marketing Specialist
Department: Marketing
Employment Type: Full-time
Compensation Range: $70,000–$80,000 base + performance bonuses
Location: On-site in Allen, TX (No remote option)

🔥 Take Ownership of Lead Generation—and Drive the Growth Engine

Are you a data-driven marketer who loves performance, thrives on structure, and gets excited about hitting targets? Want to work for a company that values excellence, collaboration, and long-term impact?

This is your opportunity to build something powerful—in-house.

🎯 What You’ll Do

As our Digital Marketing Specialist, you’ll be the architect of our paid media success—planning, launching, optimizing, and reporting on high-performing ad campaigns across Google and Meta. You’ll work closely with our content and leadership teams to align creative strategy with lead gen goals—and deliver real ROI.

🚀 Key Responsibilities

• Launch and manage Google and Meta ad campaigns
• Monitor and optimize daily ad performance
• Test creative, targeting, and copy for lead quality and CPL
• Provide weekly insights to the marketing team
• Collaborate with internal creative team for aligned messaging

🧠 What Winning Looks Like

• Cost-per-lead: Meta ≤ $80; Google ≤ $100
• ≥ 90% on-time campaign execution
• 25%+ appointment rate from paid leads
• Weekly reporting delivered by Monday 10AM
• Excellent communication with internal stakeholders

🧬 You Might Be Our Person If You...

• Love solving problems with data
• Thrive on systems, structure, and clarity
• Take responsibility for performance—good or bad
• Want to build a long-term marketing machine, not just “run ads”
• Have 3–5 years of experience in PPC and paid social ads
• Are certified in Google Ads or Meta Blueprint (preferred)
• Are a champion at driving SEO
• Align with our Core Values: Faith, Family and Freedom

🚫 This Role Is NOT for You If...

• You need someone to micromanage you
• You get bored by reporting or optimization
• You’re uncomfortable with performance accountability
• You prefer creative brainstorming to metrics-driven execution

🎁 What We Offer

• Competitive salary + performance bonuses
• Values-driven, tight-knit TEAMily culture
• Freedom to grow a high-performing system, not just follow orders
• Clear expectations, supportive leadership, and long-term vision

📩 How to Apply

Sound like you? Apply now and include a short message telling us why this role caught your eye and what excites you about being our next digital growth driver.